The 1960's Studebaker concept cars' Mercedes look was the creation of
designer Brooks Stevens. This page focuses on Stevens' design ideas for
the Studebaker concept cars.
As planned, the least radical of
Stevens' proposals was the 1964 design, which was done as a station
wagon with sliding rear roof panel a la Stevens' new-for-1963 Lark
Wagonaire.
Grillework continued the "Mercedes look" from his
1962-model Lark facelift, but in a more exaggerated trapezoid tapered in
toward the bottom. A broad chrome grille header bearing the Studebaker
name was spread over to crown side-by-side quad headlamps.
Hood
and deck were broader, flatter, and lower than on late Larks, while
front fenders were sharper and thrust rakishly forward at the top.
Mindful of Studebaker's threadbare budget, Stevens contrived to save
money by using identical bumpers at each end and center-hinged doors
that interchanged diagonally (right front to left rear, left front to
right rear).
Opening those doors revealed a modest evolution of
the 1963 Lark interior, which Stevens blessed with a nifty oblong gauge
cluster containing round dials and rocker-switch minor controls. The
1964 proposal retained these items, but with gauges grouped in a
three-element panel, as on the GT Hawk, instead of a flat one, with
outer ends again angled in slightly to enhance legibility.
With
the doors opened, the area around the gauges lit up as extra courtesy
lighting. Those doors were quite thin, contributing to passenger space
that was relatively colossal for a compact package. Equally generous
glass areas added to the spacious feel inside and made for panoramic
viewing to the outside.
Had all gone as planned, this design
would have been replaced for 1965 by a slightly more advanced version.
Stevens modeled it as a hardtop sedan with broad rear roof quarters, as
on the GT Hawk and Ford Thunderbird.
An ultra-low beltline and
glassy greenhouse were again on hand. So were diagonally interchangeable
center-opening doors (complete with vent panes), but here they were cut
into the roof for easier entry/exit. Equally predictive were hood and
trunklid "cuts" that included the tops of the fenders, giving big
openings and easy access to engine and luggage.
Up front was a
narrower but still large grille of roughly squarish shape, filled with a
mesh-and-bar latticework made convex at the horizontal centerline.
Outboard were French CibiƩ rectangular headlights, though such things
were then illegal in the U.S.
Predictably, the 1965 interior
also took proposed 1964 concepts a step further. The driver again faced a
large upright nacelle holding rocker switches and straightforward
white-on-black gauges (a full set save tachometer), plus a couple of
hefty levers. The rest of the dash was a slim, low-set padded shelf.
Concealed within was a slide-out "vanity," a drawer-type glovebox
divided into big and bigger sections. Each part had its own lid, and the
larger one lifted to reveal a makeup mirror. Stevens had first used
these ideas on the 1963 Lark.
More novel yet were the radio and
clock, which lived atop the dash in clear semi-spheres. Of course,
these items would have been optional, and that was the beauty of this
design: no unsightly dashboard "blanks" if you didn't order them.
Radio operation was clever: Push down on the bubble for on/off and
volume, turn it to change stations. The clock bubble also rotated,
allowing everyone to tell the time with equal ease, A final touch was a
tilt-adjustable steering wheel, an uncommon feature at the time.
Stevens' wanted to introduce a whole new generation of Studebakers, starting with his prototype for 1966 — the Sceptre.
Source: Internet
Friday, March 1, 2013
1956 Packard Predictor (Ghia)
The 1957 Packard Predictor concept car was known as
the "dream car." It toured the show circuit earlier in 1956, and was a
great influence on future Packard concept cars.
Advanced features included a windshield that wrapped up as well as around, quad headlights hidden behind clamshell doors, fenders level with the hood and rear deck, and a square, chiseled shape.
Also on hand were several ideas from recent Teague-styled Packard concept cars: reverse-slant retractable backlight (previewing the 1958 Continental Mark III), shapely "cathedral" taillights, and smart ribbed bodyside moldings that ran from the doors right around to the front.
That trim ended abruptly to frame a slim vertical nose with Packard’s traditional "ox-yoke" radiator shape, which Nance had lately been trying to resurrect as a sales-booster. (It might have been used for 1954 had time allowed, though Teague managed something far better for the one-off 1955 Request). "Rolltop" roof panels slid away to ease entry/exit in what was a pretty low car; they could also be left open for ventilation — a kind of embryonic T-top.
Inside, the Predictor was all
convenience, with electronic pushbutton Ultramatic transmission;
electric servos for decklid roof panels, and windows; and individual
contoured seats with reversible cushions — leather on one side, fabric
on the other, as on Packard’s 1956 Caribbeans.
Roof sail panels wore portholes like those adorning contemporary Thunderbirds, plus courtesy lights and a jeweled escutcheon. The decklid was adorned with a large "circle-V" emblem created by Teague with hopes of establishing another "timeless" automotive symbol akin to the Mercedes-Benz tri-star.
Powered by a 300-horsepower Packard V-8, the Predictor was fully driveable — when it was working right. Ghia had botched the electrical system, so activating any of the fancy servos usually caused a short circuit and great clouds of smoke. Of course, such problems would have been worked out for production, for the Predictor was nothing less than the blueprint for a very ambitious new S-P line.
The Predictor outlined a whole raft of cars built from just three basic platforms: a 130-inch wheelbase for Packard and Packard Executive (the latter basically a detrimmed Patrician), 125 for Clipper and Studebaker President, and 120 inches for Studebaker Commander and Champion.
Though hardly original, this plan was a great cost-saver, allowing the three makes to look quite different from each other despite a common inner shell and some shared exterior panels. It was a grand strategy worthy of General Motors-S-P’s last attempt to cast itself as a "full-line" producer.
Roof sail panels wore portholes like those adorning contemporary Thunderbirds, plus courtesy lights and a jeweled escutcheon. The decklid was adorned with a large "circle-V" emblem created by Teague with hopes of establishing another "timeless" automotive symbol akin to the Mercedes-Benz tri-star.
Powered by a 300-horsepower Packard V-8, the Predictor was fully driveable — when it was working right. Ghia had botched the electrical system, so activating any of the fancy servos usually caused a short circuit and great clouds of smoke. Of course, such problems would have been worked out for production, for the Predictor was nothing less than the blueprint for a very ambitious new S-P line.
The Predictor outlined a whole raft of cars built from just three basic platforms: a 130-inch wheelbase for Packard and Packard Executive (the latter basically a detrimmed Patrician), 125 for Clipper and Studebaker President, and 120 inches for Studebaker Commander and Champion.
Though hardly original, this plan was a great cost-saver, allowing the three makes to look quite different from each other despite a common inner shell and some shared exterior panels. It was a grand strategy worthy of General Motors-S-P’s last attempt to cast itself as a "full-line" producer.
Hotness then (1-10): 10
This was nothing short of a show stopper in its heyday, and considering it was the brainchild of Packard's styling department-which was normally resigned to producing dowdy luxury sedans and the occasional Caribbean-it was a revelation indeed.
Hotness now (1-10): 4
Like many gizmo-centric concept cars of the jet age, the Predictor didn't age very well. The styling is lanky, awkward, and carries none of the subtle grace of production Packards. Even some of the "futuristic" features-like self-retracting T-top panels, hidden headlamps, and a reversed rear window-aren't exactly things to write home about today.
Could it have saved the brand?
No. In fact, it may have helped kill it. Packard chose to buy Studebaker virtually sight unseen, and only discovered after the fact just how badly the company was hemorrhaging cash. Things were so bad, in fact, that Packard found it more expensive to build its own wares in Detroit than it was to retrofit Studebaker Hawks with awkward fiberglass noses and Packard badging. By 1959, the brand was dead. Seven years later, so was Studebaker.
Source: Internet