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Photography by Mark J. McCourt, and courtesy Ron Morehead Jr.
Lincoln
Morehead, Sr., established Morehead Auto Sales in 1946, and took on a
Volvo franchise in the late 1950s. Mr. Morehead added the Honda car line
in 1974, and sold both marques out of his famous “windmill” building in
Middlehope, New York, until giving up the Volvo franchise in 1998;
they specialize in Honda today.
For
various reasons, Mr. Morehead ended up hanging on to three brand-new,
end-of-run Volvo models that the family would keep for decades. Longtime
readers of
Hemmings Sports & Exotic Car will remember their
1981 Bertone Coupé,
a 36-mile car whose full leather seats were still wearing the plastic
wrappings installed at the factory for shipment. This car was sold
overseas in 2007, and most recently
appeared on the Volvo Cars Heritage stand as part of a special Bertone Volvo display at the 2015 Techno Classica Essen classic car event in Germany. It’s currently
owned by a Dutch Volvo specialist, and shows 62 miles on the odometer. Also sold in 2007 was an
80-mile 1967 122S wagon, which the family held onto after repaired shipping damage rendered it unsellable. This car was soon purchased by
Automobile magazine columnist Jamie Kitman –
his parents bought an identical model new in 1966–
and he’s put more than 4,000 miles on it since. The last original,
never-sold Volvo is now in the process of being recommissioned.

Back story: I remember Mr. Morehead and his son Ronnie telling me about this 1965
PV544,
while I was photographing the Bertone in 2006. It had been traded to
them by another Volvo dealer, and would be the last PV that the
dealership had in stock. In the mid-late 1960s, the car’s 20-year-old
design (dating back to the
PV444, first shown in 1944!) and price (close to that of the
larger and more sophisticated 122)
made it a tough sell. This car sat in the showroom until 1968, when Mr.
Morehead filled its trunk with spare trim parts and the remaining 544
showroom display paraphernalia, and tucked it away in his home garage,
under blankets.

The
544 would remain in the home garage, sharing space with Mr. Morehead’s
daily drivers, up to last month, when Ronnie and his sons Ron Jr. and
Lincoln pulled it out and got it running again.

Years
ago, this car incurred some damage in the form of shattered rear
glass when a burglar broke into the family house via a garage window
directly above the back of this car; a genuine replacement window was
purchased at that time, but wasn’t installed until just after these
photos were taken.

This
garage storage meant the car’s undercarriage and engine bay were
exposed to the moisture brought in by the daily drivers, so there’s some
surface corrosion on the original components’ surfaces. Still, it’s
refreshing to see exactly how these cars were when new and untouched,
and this example is very likely the most original, lowest-mileage -4.5
miles!- example outside of
the final PV544 that lives in the
Volvo Museum in Gothenburg.
(Yes, that’s the oil filter this car left the factory with in 1965. And yes, the miles are genuine!)
It
was delightful to watch this car start instantly at the twist of the
key, and after adjusting the choke, to hear its perfectly smooth idle.
Ron Jr. drove the car next door from the showroom in which it once sat
so I could take these photos, and he said this will probably be as far
as the car goes under its own power, for some time, in consideration of
the 50-year-old Firestone tires.

The
Morehead family is considering its options for the “NOS” PV544, and has
mentioned the possibility of ultimately finding the car a new home,
once it’s fully sorted. To see more of this unusual Volvo’s intriguing
details, click the thumbnails below to enlarge.
Source: hemmings.com















