The 1960's Studebaker concept cars' Mercedes look was the creation of
designer Brooks Stevens. This page focuses on Stevens' design ideas for
the Studebaker concept cars.
As planned, the least radical of
Stevens' proposals was the 1964 design, which was done as a station
wagon with sliding rear roof panel a la Stevens' new-for-1963 Lark
Wagonaire.
Grillework continued the "Mercedes look" from his
1962-model Lark facelift, but in a more exaggerated trapezoid tapered in
toward the bottom. A broad chrome grille header bearing the Studebaker
name was spread over to crown side-by-side quad headlamps.
Hood
and deck were broader, flatter, and lower than on late Larks, while
front fenders were sharper and thrust rakishly forward at the top.
Mindful of Studebaker's threadbare budget, Stevens contrived to save
money by using identical bumpers at each end and center-hinged doors
that interchanged diagonally (right front to left rear, left front to
right rear).
Opening those doors revealed a modest evolution of
the 1963 Lark interior, which Stevens blessed with a nifty oblong gauge
cluster containing round dials and rocker-switch minor controls. The
1964 proposal retained these items, but with gauges grouped in a
three-element panel, as on the GT Hawk, instead of a flat one, with
outer ends again angled in slightly to enhance legibility.
With
the doors opened, the area around the gauges lit up as extra courtesy
lighting. Those doors were quite thin, contributing to passenger space
that was relatively colossal for a compact package. Equally generous
glass areas added to the spacious feel inside and made for panoramic
viewing to the outside.
Had all gone as planned, this design
would have been replaced for 1965 by a slightly more advanced version.
Stevens modeled it as a hardtop sedan with broad rear roof quarters, as
on the GT Hawk and Ford Thunderbird.
An ultra-low beltline and
glassy greenhouse were again on hand. So were diagonally interchangeable
center-opening doors (complete with vent panes), but here they were cut
into the roof for easier entry/exit. Equally predictive were hood and
trunklid "cuts" that included the tops of the fenders, giving big
openings and easy access to engine and luggage.
Up front was a
narrower but still large grille of roughly squarish shape, filled with a
mesh-and-bar latticework made convex at the horizontal centerline.
Outboard were French CibiƩ rectangular headlights, though such things
were then illegal in the U.S.
Predictably, the 1965 interior
also took proposed 1964 concepts a step further. The driver again faced a
large upright nacelle holding rocker switches and straightforward
white-on-black gauges (a full set save tachometer), plus a couple of
hefty levers. The rest of the dash was a slim, low-set padded shelf.
Concealed within was a slide-out "vanity," a drawer-type glovebox
divided into big and bigger sections. Each part had its own lid, and the
larger one lifted to reveal a makeup mirror. Stevens had first used
these ideas on the 1963 Lark.
More novel yet were the radio and
clock, which lived atop the dash in clear semi-spheres. Of course,
these items would have been optional, and that was the beauty of this
design: no unsightly dashboard "blanks" if you didn't order them.
Radio operation was clever: Push down on the bubble for on/off and
volume, turn it to change stations. The clock bubble also rotated,
allowing everyone to tell the time with equal ease, A final touch was a
tilt-adjustable steering wheel, an uncommon feature at the time.
Stevens' wanted to introduce a whole new generation of Studebakers, starting with his prototype for 1966 — the Sceptre.
Source: Internet