"Hot Rods and Hula Hoops"
For much of the world, the 1950's were a drab decade of
rebuilding after the devastation of World War II. In stark contrast, the
United States economy was booming, and colorful tract housing
developments were flourishing across the country. And as cars became a
key part of this new lifestyle, they were saturated with color too. The
war sparked a technology boom in the U.S., giving automakers as well as a
growing band of auto enthusiasts mechanical advancements and an
unprecedented range of colors to apply to their cars. U.S. automakers
were experiencing an industry-wide rejuvenation, and fins and jet engine
intakes would become the styling cues that would define the decade.
This compendium of colorful advertisements brings automobiles from the 50's back to life. Featured makes include: Cadillac, Chevrolet, Ford, General Motors, Lincoln, Oldsmobile, Pontiac, Studebaker, and many more.
Source: taschen